Persuading through Logic

SCC can help you convince decision-makers of your point of view. Drawing on customized exercises and casework developed from participants’ own documents, participants learn the principles of conclusion-oriented, recommendation-driven messages and the logic frameworks that enable them to develop persuasive storylines. Specifically, they benefit from learning to:

- Avoid data dumps
- Concisely communicate the real "so what"
- Articulate clear recommendations & supporting conclusions
- Improve the efficiency & effectiveness in creating communication materials

“Great program, very worthwhile. Require every one to take it”

- Major Online Retailer

“I highly recommend this class, one of the best courses I have taken”

- Kurt Salmon and Associates

“Offer it throughout the organization. I would like to take again in a year or so”

- Diversified Utility

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