Driving change through internal communication

SCC helps clients avoid the mistakes made by most organizations that mishandle communication during change. As a result, these companies can actually realize their intended results. Here are just a few of the common mistakes:

  • Most organizations rely on traditional forms of top-down communication; newsletters,
    magazines, videos, employee attitude surveys. These media, however, do not reach the frontline employees. Communication systems for effective frontline productivity require a different approach from techniques that are effective for middle management. The most effective systems capitalize on the supervisor’s role as the most trusted source of organizational information for frontline employees.

  • Management too often waits until the entire story is ready. Meanwhile the rumor mill
    runs rampant, and management can never recover the trust lost from withholding communication.


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