change through internal communication
SCC helps clients avoid the mistakes made by most organizations
that mishandle communication during change. As a result,
these companies can actually realize their intended
results. Here are just a few of the common mistakes:
- Most organizations rely on traditional
forms of top-down communication; newsletters,
magazines, videos, employee attitude surveys. These
media, however, do not reach the frontline employees.
Communication systems for effective frontline productivity
require a different approach from techniques that
are effective for middle management. The most effective
systems capitalize on the supervisor’s role
as the most trusted source of organizational information
for frontline employees.
- Management too often waits until the
entire story is ready. Meanwhile the rumor mill
runs rampant, and management can never recover the
trust lost from withholding communication.
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